Privacy Policy

Last updated: 15 January 2026

Data Controller Information

This Privacy Policy describes how auroratrixa AG ("we", "our", or "us") collects, uses, and protects your personal information when you visit our website or use our services. auroratrixa AG is the data controller responsible for your personal data under this policy.

Contact Information:

• Company: auroratrixa AG
• Address: Ringstraße 96, 1086 Vienna, Austria
• Registration Number: FN256314a
• Email: privacy@auroratrixa.world
• Phone: +43 11574198

Data Collection

We collect personal data that you provide directly to us and information that is automatically collected when you use our website. The data we collect includes:

Information You Provide

• Contact information (name, email address, phone number)
• Company information and job title
• Communication preferences
• Messages and enquiries sent through our contact forms
• Information provided during consultations or service discussions

Information Automatically Collected

• IP address and location data
• Browser type and version
• Operating system information
• Pages visited and time spent on our website
• Referring website information
• Device information and screen resolution

How We Use Your Information

We use of your data is based on legitimate business interests, contractual necessity, and your consent where required. Specifically, we use your information to:

• Respond to your enquiries and provide customer support
• Deliver our digital operations monitoring services
• Improve our website functionality and user experience
• Send you relevant information about our services (with your consent)
• Comply with legal obligations and regulatory requirements
• Protect our business interests and prevent fraud
• Analyse website usage patterns and optimise our content

Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Consent: When you have given clear consent for specific processing activities
• Contract: When processing is necessary for providing our services
• Legitimate Interest: For business operations, website improvement, and security
• Legal Obligation: When required by applicable laws and regulations

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about our use of cookies, please refer to our Cookie Policy.

Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

• With your explicit consent
• To trusted service providers who assist in operating our website and conducting business
• When required by law, regulation, or legal process
• To protect our rights, property, or safety, or that of our users
• In connection with business transfers or acquisitions

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Specifically:

• Contact enquiries: 3 years from last contact
• Website analytics data: 26 months
• Marketing communications: Until you unsubscribe
• Legal and compliance records: As required by applicable law

Your Rights

Under GDPR and applicable data protection laws, you have the following rights regarding your personal data:

• Right of Access: Request information about how we process your data
• Right to Rectification: Request correction of inaccurate personal data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of data processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for specific processing activities

Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication procedures
• Staff training on data protection principles
• Secure data backup and recovery procedures

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the European Commission
• Standard Contractual Clauses approved by the European Commission
• Binding Corporate Rules or certification schemes

Children's Privacy

Our services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete such information promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or need to contact us about your personal data, please reach out to us:

• Email: privacy@auroratrixa.world
• Phone: +43 11574198
• Post: auroratrixa AG, Ringstraße 96, 1086 Vienna, Austria

You also have the right to lodge a complaint with the Austrian Data Protection Authority (Datenschutzbehörde) if you believe we have not handled your personal data in accordance with applicable law.